I spent $13.98 to buy the domain name IReallyDoCare.com.

It was a spur-of-the-moment decision in response to first lady Melania Trump's decision to wear a jacket with the message "I Really Don't Care. Do U?" printed across the back on her way to visit immigrant children detained at the border. Using that moment to buy a domain name doesn't seem like the most obvious of paths, but the end result of that choice has been incredible.

Melania Trump wearing a jacket that says "I Really Don't Care. Do U?" Photo by Chip Somodevilla/Getty Images.

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On Thursday, June 21, Melania Trump's "I Really Don't Care. Do U?" jacket sent shockwaves across social media.

As she was boarding a plane following a surprise visit to a U.S.-Mexico border facility, the first lady was photographed wearing a jacket that read "I Really Don't Care. Do U?"

Melania Trump. Photo by Chip Somodevilla/Getty Images.

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