How To Make That One Thing Go Viral. Just Kidding!

Upworthy went to RootsCamp 2012 to present our findings. We have discovered just how easy it is to make things go viral. And we’re sharing it with you. Because we love you.

Conservation

Viewers thought 100-year-old David Attenborough was finally ready to retire. They were wrong.

Culture

Intriguing 1909 painting blurs the lines between old-timey self-portrait and modern selfie

Life Hacks

‘Small-town guy’ shares how he was able to reboot his life, even in his late 50s

Science

Fascinating new research finally explains humans’ ‘morbid curiosity’