Writer Kendra Eash wrote an amazing bit of satire mocking how the ad industry likes to use vague, inspirational nonsense to capture people’s attention. So Dissolve, a stock video distributor, took her words and visualized them in an amazingly vague, faux-inspirational video that tells you absolutely nothing at all. It’s kind of hilarious. 2:19 is my favorite moment.
If you run an ad agency, please use this as a clarion call to say actual things in your clients’ commercials. Things that actually add something to the discourse. PLEASE?!
