Heroes

5 fish got different names, and now they're so expensive it hurts.

A dark side of winning the seafood version of a popularity contest? A human feeding frenzy.

5 fish got different names, and now they're so expensive it hurts.
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Waitt Foundation

What's in a name?

For fish, the stakes of a name are quite high. With a new name, a fish that was once never even considered edible by society becomes THE fish to eat.


Sure it's delicious ... but what's its NAME? Image via Evan Blaser/Flickr.

Renamed fish can get more expensive and wind up becoming endangered faster.

Take ... lobster, for example!

Even lobster has been a victim of rebranding.

Image by Claude Covo-Farchi/Wikimedia Commons.

Lobster used to be considered a food for, well, people down on their luck — prisoners, servants, and the like — because they were so plentiful. But around the 19th century, American tourists started traveling to lobster country in New England in search of authenticity, a rustic living experience, and local dishes, and the crustaceans started to be seen as more of a delicacy.

Fast forward to lobster being overfished so much that its prices actually skyrocketed.

Rebranding helps to sell fish, but it winds up shifting things really far out of balance.

Turns out this rebranding and renaming is nothing new. Many fish have been renamed out of their hilariously gross names and gross reputations, leading to high demand, high cost, and high negative human impact.

When deep sea fishing companies see piles and piles of money in their future, many of the fishing boats that get into the game are funded illegally — and because the high seas has a problem with law enforcement, illegal fishing is not only profitable, it's feasible.

And because these fishing boats are working largely outside the law, there's a much higher occurrence of human rights and labor abuses on illegal fishing boats. Unsustainably fished seafood, especially in the case of deep sea fishing, has a real human impact.

So in the interest of wisdom, here's a short list of rebranded fish that marketers are schooling you on:

1. Toothfish (aka "Chilean sea bass")

Chilean sea bass are a perfect example of this rebranding problem.

Yum. Image via Pcziko/Wikimedia Commons.

They were once known as the toothfish: ugly, oily, bottom dwelling, frozen in the Antarctic water, toothy fish.

But great with a miso marinade, apparently! Image via Foobaz/Wikimedia Commons.

At the beginning of their meteoric rise to unsustainable populations, Chilean sea bass were $8 per pound. Now? Good luck finding them for under $25.

Even though Chilean sea bass are no longer considered "endangered" or "threatened," they're still "at risk for overfishing."

2. Whore's eggs (aka "Maine sea urchins")

Yikes, North Atlantic fisherman! Harsh words!

Image via Hannah K R/Wikimedia Commons.

That ball of green spines used to be called that interestingly colorful name above by Maine lobstermen. Renamed "Maine sea urchins," it found new life in sushi restaurants under the Japanese name "uni"!

According to the New York Times, "an ambitious diver [for Maine sea urchins] can earn as much as $2,500 a week harvesting sea urchins, depending on the diver and the catch."

3. Mud crabs (aka "peekytoe crab")


These guys are also known as rock crabs or sand crabs. Tasty! Image via Pseudopanax/Wikimedia Commons.

As a New York Times report mentions, the peekytoe crab is seeing a price jump since it went from trash to treasure with a rebrand.

" This little crab is so beloved at Restaurant Daniel, Jean Georges, the French Laundry, Spago and other famous eating establishments that the chefs pay $12 to $14 a pound for something that has long been routinely discarded."


4. Goosefish (aka "monkfish")



Image via NOAA's Fisheries Collection/Wikimedia Commons

According to a report from the Washington Post, harvests of this fish increased five-fold (five!) from the mid-1980s to the late-1990s after rebranding.

5. Slimehead (aka orange roughy)

Image via Mark Lewis, CSIRO/Wikimedia Commons

And the roughy still has it pretty rough. It's still so at risk that some grocers, such as Whole Foods, Trader Joe's, and Safeway, placed a ban on selling it.

With just a little more awareness and technology (like apps that let you search to make sure the fish you're eating isn't created by human suffering and contributing to a sad ocean), we can drive down the literal price of the fish and, particularly in the case of deep sea fish like the Patagonian Toothfish, we can drive down the HUMAN cost (aka human trafficking and labor problems).

It starts with awareness. It ends with a happier ocean, happier people, and a stronger world for generations to come.

Rah-rah!

via USO

Army Capt. Justin Meredith used the Bob Hope Legacy Reading Program to read to his son and family while deployed in the Middle East.

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One of the biggest challenges deployed service members face is the feeling of being separated from their families, especially when they have children. It's also very stressful for children to be away from parents who are deployed for long periods of time.

For the past four years, the USO has brought deployed service members and their families closer through a wonderful program that allows them to read together. The Bob Hope Legacy Reading Program gives deployed service members the ability to choose a book, read it on camera, then send both the recording and book to their child.

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This article was originally published on 7/22/2020

If you aren't familiar with textured hair, it's hard to know how to style it properly. Similarly to how straight-haired people may not know that curly-haired people often don't use shampoo, people who don't have textured hair often have no clue what products to use to keep hair healthy or what hairstyles work best with different hair types.

That can be a problem when non-Black parents adopt Black kids. Hair is a significant cultural reality, and knowing how to manage one's hair is important. If parents are clueless about helping their kids with personal grooming, children will grow up missing out on that aspect of their personal identity.

Enter Styles4Kids, a non-profit organization founded by Tamekia Swint in 2010. Swint had helped a transracial adoptive mom learn how to style her three daughters' hair, and that mom began referred Swint to other adoptive parents. She founded Styles4Kids with just a handful of clients, and how helps thousands of parents and kids. The non-profit organization focuses on hair care education, training, and services for transracial adoptive parents as well as children in foster care, residential facilities and detention centers.

Great Big Story created a video about Swint and her organization that explains why helping kids with their natural hair is so important.

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Styles4Kidz uses Facebook and Instagram to educate and encourage families to master hairstyles that boost kids’ self-esteem and cultural pride. Swint also leverages Facebook fundraisers to run a non-profit salon "where multiracial, foster and adoptive kids are empowered to embrace their natural, ethnic crown." Swint calls her services "Hair Care With Heart," fulfilling the organization's vision of building "a diverse community of people creating and celebrating hairstyles that boost kids' self-esteem and cultural pride."

Learn more about Styles4Kidz on the organization's website here.

We’re partnering with Meta to spotlight individuals and community organizers who are using their tools for good. We believe that positive actions can create a ripple effect of kindness, online and IRL.

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