They spent millions trying to sell their product to girls. They only needed to change 1 tiny thing.
This comic perfectly illustrates the mistake many toy companies continue to make when targeting products to young girls.
Now isn't that a novel idea? Instead of dressing toys up to be stereotypically "girly," why not look for ways to help girls (and boys) see themselves in toys so they're more relatable? Representation is important, even when it comes to something as small as a Lego character. Thankfully, the artist behind this wonderful comic, Maritsa Patrinos, isn't the only one who thinks toys like Legos don't need to center on shopping, cooking, or pink for girls to enjoy them.
Even President Obama thinks toys should just be toys!
The president and first lady were helping sort toys at a toy drive when this wonderful moment happened:
Instead of putting the basketball in the "boys" bin, President Obama dropped it in the "girls" bin — just like that!
And the ball wasn't even pink!
T-ball!? Score another one for girls who like sports!
If you think the GIFs are magical (which ... they are) you'll no doubt love the video. Check out President Obama at the Toys for Tots toy drive.
And remember, every kid is unique. So while it's totally OK for girls to like princesses and for boys to like trucks, toys should be available for any and everyone to enjoy, no matter their gender.