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upworthy

Maisha Z. Johnson

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Robert Wood Johnson Foundation

Whether you are a foodie, a chef, a food stamp recipient, or all of the above, if you live in Oakland, California, you might be shopping at Freedom Farmers’ Market.

That might come across as an unusual mix of people if you’re new to the farmers market scene, but it's actually becoming the norm.

Over the past 30 years, farmers markets have surged in popularity. With a community feel, assorted selections of fresh foods, and sourcing from local farms, the farmers market can be one of the best ways to get your food.


For many low-income people, accessing fresh food is a challenge — butit’s especially important for them to overcome the challenge.

A California farmers market. All images via Carle Brinkman.

For instance, consider the families who need help getting food during a financially difficult time. Sometimes, they're struggling after a sudden layoff or a medical emergency. Sometimes, they need food assistance after a natural disaster — like the fires that recently devastated parts of California including Napa Valley, which is just across the Bay from the Freedom Farmers’ Market.  

So, they turn to SNAP (Supplemental Nutrition Assistance Program) — the program known as “food stamps.” In almost two thirds of those households that participate, recipients are elderly, disabled, or children — people whose health can really depend on a nutritional diet made up of fresh fruit and vegetables.

But with a limited budget, it’s often cheaper and more convenient to buy processed foods.

That’s why incentive programs like Market Match are stepping up to help them access the fresh food they need at farmers markets.

Market Match is a California program that helps people use their SNAP benefits at locations like the Freedom Farmers Market in Oakland, a city with a poverty rate that's higher than the national average.

Here’s how it works: Farmers market shoppers use their SNAP benefits, known in California as CalFresh, to pay for food. When they buy eligible foods like fruits and veggies, Market Match then provides matching funds so they can buy even more.

That means, for example, that a parent with $10 to spend on their EBT card can bring home $20 worth of fresh produce — which makes a big difference for someone who’s trying to feed their kids healthy food on a limited budget.

“When SNAP shoppers come to market using their CalFresh benefits, they’re people just trying to feed their kids and make ends meet,” says Martin Bourque, executive director of Berkeley’s Ecology Center, the organization that runs the Market Match program. “Market Match was designed to empower people receiving those benefits to make healthier food choices and to participate in the local food system.”

When Market Match launched in 2009, they were at 44 farmers markets. Today, the program operates in over 290 locations, and includes manuals for market managers, trainings for out-of-state markets, and plans to keep expanding in the coming years.

Programs like Market Match help empower people to make healthy choices, regardless of their economic status.

Throughout the state, the results clearly show that Market Match has a big impact. In 2017, 73% of low-income customers surveyed said they ate more fruits and vegetables as a result of the program. 85% said they’re buying new kinds of fruits and vegetables.

And this difference matters a lot.

“Diet-related illness is really disproportionately impacting people living in poverty,” says Bourque. “Being able to eat fresh, and local, and organic, and overcoming some of the cost barriers so that everyone can have access to healthy, sustainable, and just food is important."

California’s certainly not the only state where health improves when cost barriers fall. Nationwide, farmers markets with SNAP incentives see higher sales from SNAP shoppers. And shoppers at these markets are improving their diets, eating almost a quarter cup more of fruits and vegetables.

“More SNAP eligible shoppers are coming to market, they're spending more dollars at market, and they're buying a broader variety of foods than they normally would,” says Bourque.

As one surveyed shopper reported back: “Being able to eat new foods has completely changed the way my family and I live our lives. We are beginning to understand the importance of a healthy lifestyle.”

The perks of SNAP at farmers markets reach local farmers and the economy too.

“Being able to contribute directly to the health of my community with the produce we grow is what keeps us farming year after year,” Moira, a produce seller for Marin Roots Farm, told Market Match in 2016.

When SNAP recipients are empowered to shop at the farmers market, they help lift up their whole community, including farmers like Moira.

And with every $5 in SNAP benefits generating $9 for local economies, low-income families are also helping to improve their communities.

In 2017, Market Match shoppers spent $4.4 million at farmers markets — generating more than $7.9 million in economic activity across the state.

When low-income shoppers get a chance to make healthy choices for their families and communities, they take it.

With programs like these, we can see the incredible difference these offers are making for SNAP participants everyday.

People are empowered to eat healthy food, local farmers are supported and the economy of a whole community benefits.

The research is full of exciting results — like showing that SNAP recipients shopping at farmers markets feel a greater sense of community. With people of all different backgrounds interacting at the farmers market, many say the market’s best benefit is that it “brings people together.”

For the communities that support these food systems, there are many more proud days ahead.

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Nike's Made to Play

When Kelbie Black first found out that her dad was trying to make running "a thing" at her school, she wasn't thrilled.

“I didn’t think running would be fun,” Kelbie says. She was nine years old at the time, and thought that running sounded boring, especially compared to her other interests, like drawing, baking, and most of all, spending time with her friends.  

All images via Nike.


But Coach Black — as her dad was known at school — knew that running, when it's done right, could be rewarding. He had a vision for how all the kids at Taylor Creek Elementary School, including his daughter, could benefit from the activity.

Kyle and Kelbie Black.

He also believed that integrating running into the school day would have a positive impact on the teachers, parents and their Texas community.

“Our school is on the edge of town, so everyone lives kind of out in the country,” says Black. “I was trying to find a way to bring people together.”  

While looking online for healthy community-oriented activities, he came across Marathon Kids, an organization that helps schools create and manage running clubs that are designed to get kids moving.

The program, supported by Nike, has a simple mission: To encourage every kid to go at their own pace and run (or walk) the equivalent of four marathons, or 104.8 miles.

At first, four marathons seemed like a steep goal for Kelbie.

She wasn’t much of a runner and that was a lot of miles. Still, when her dad brought the program to the school, he convinced her to sign up and give it a try.

In fact, with Coach Black's encouragement, 70 students signed up. They all started out by running about 10 minutes every day after school.

Right away, Kelbie realized that running could include one of her favorite activities: “I get to be with my friends.”

She loved the chance to spend time with other kids at school, outside of the classroom. They’d chat, laugh, and encourage each other as they ran, which kept Kelbie moving even after she began to feel tired.

“My friends keep on going [even] when it's hard,” she says. “So I keep going, and I keep pushing.”

Kelbie quickly discovered that she was capable of running more than she thought, and she reached her four-marathon goal before anyone else at her school.

And she didn’t stop there.

Kelbie kept running beyond her goal, reaching the equivalent of more than 21 marathons in one school year — more than any other Marathon Kid in the country.

This newfound perseverance has helped Kelbie in school, too. Her parents say that she used to get frustrated and give up when homework was difficult, but now that she knows she can push through tough moments, she keeps trying.

These days, Kelbie’s running because she likes it.

She does a run-walk every day, aiming for at least three miles each day.

Kelbie has also inspired others to get active by showing them that you don’t have to be a superstar athlete to enjoy running.

Her friends join her a few times a week to run through their neighborhoods, and her family joins her for physical activities like walking, bicycling, and rollerblading in the evenings.

“Kelbie’s kind of inspired her mom to get active,” Coach Black says, “because there's nothing that motivates [you] more than your 10-year-old outdoing you!”

The program continues to be a success overall, motivating kids to not only be active, but to find joy and connection with others while they’re at it.

In addition to running a total of 3,000 miles during their first year as Marathon Kids, Kelbie's class of 20 students also scored higher than other students on their physical endurance exams and showed more confidence than other students, according to Coach Black.

“They know their body better,” he says. “So they know that just because it's difficult, doesn't mean [they] have to quit … They're more self-aware of what their limits are and what they're capable of.”

Experts also say that exercise can actually change children’s brain chemistry to improve their capacity for regulating their moods, which helps them function better in school.

Marathon Kids has now become a school-wide activity. Hallways and classrooms are adorned with celebratory running logs and motivational posters. 10-minute runs or walks are built into the school day. Teachers — some of whom had worried this would distract kids from their schoolwork — are motivated by what they see in their students and have started running too. Even some parents have joined in.

After running more than she ever thought possible, Kelbie hopes that her story can inspire others to give their own goals a shot.

Not everyone will run 21 marathons in one year, but everyone can start small and gradually discover what they're capable of.

“It always starts with baby steps,” says Kelbie. After that, getting active might just help you in ways that you never saw coming.

We all have a part to play in empowering kids through an active lifestyle. That's why Nike and Marathon Kids are teaming up to get kids moving — but we'll need your help.

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Girl Scouts

When was the last time a Girl Scout inspired you to follow your dreams?

If your answer involves dreaming of Girl Scout cookies, then I don't blame you — getting your hands on those Thin Mints can be a real motivator.

But what you may not realize is that Girl Scouts have influenced the world in much bigger ways that don't involve their awesome cookies. In fact, some Girl Scouts have changed the course of history.


We're talking astronauts, political leaders, activists, and more. Girl Scouts of the USA reports that an incredible 64% of today's American women leaders were once Girl Scouts.

Image via Girl Scouts of the USA.

This organization helps girls understand what they're capable of by giving them badges for accomplishments in areas such as entrepreneurship, citizenship, and STEM. The girls practice an incredible range of skills, from running a business to creating art to tackling cybersecurity.

And if their roster of prominent former scouts is any indication, every Girl Scout is capable of greatness. Here's a look at seven of them.

1. Lucille Ball created her own space in an industry that hadn't yet made space for her.

When a Girl Scout named Elizabeth dressed up as Lucille Ball in 2017, she wasn't just wearing a costume.Ball was a former Girl Scout, and Elizabeth was portraying her spirit and determination in a Girl Scout photo shoot celebrating Women's History Month.

Lucille Ball cracked people up with her wacky physical comedy, her expressive face, and her "I Love Lucy"character's knack for getting into hilariously troublesome situations. And while audiences laughed, Ball was making history.

She became one of the first female comic leads on television and often defied traditional gender stereotypes in her role. "I Love Lucy"was also a massive hit, ranking as the #1 show in the country for four of its six seasons.

Off-screen, Ball was also a trailblazer. She and Desi Arnaz co-owned the production studio Desilu Productions until she bought out his shares and ran it on her own. That made her the first woman to run a major television studio. And the hits that came later on her lot, like "The Dick Van Dyke Show," "Star Trek," and "Mission: Impossible," show that she did a fantastic job.

2. Tammy Duckworth changed what it means to be a United States senator.

In this digital age, nearly all of our senators are on Twitter, and if you follow Tammy Duckworth's account, you might have seen messages like this one: "Thanks, @girlscouts, for teaching me leadership skills I use in the Senate everyday."

Duckworth still has her Girl Scout uniform and sash, which carries an impressive number of badges. The skills she learned to earn those badges no doubt helped her become the incredible trailblazer she is today.

In fact, Duckworth just can't stop making history. She served as a U.S. Army helicopter pilot in Iraq, where she lost her legs in a 2004 grenade attack. In 2012, she became the first woman with a disability elected to the U.S. House of Representatives and the first member of Congress born in Thailand.

[rebelmouse-image 19533990 dam="1" original_size="1024x1279" caption="Image via U.S. Senate Photographic Studio/Renee Bouchard/Wikimedia Commons." expand=1]Image via U.S. Senate Photographic Studio/Renee Bouchard/Wikimedia Commons.

And in 2016, she was elected to her current position, making her the second ever Asian-American woman senator.

Then Duckworth did something that the Founding Fathers probably never saw coming. In April 2018, she became the first U.S. senator to give birth while in office. At just 10 days old, baby Maile followed in her mom's footsteps by making history of her own as the first newborn to grace the Senate floor.

3. Katie Couric broke into the boys' club of nightly news anchors.

When the Girl Scouts reached their 100th anniversary in 2012, news anchor Katie Couric went all out to celebrate them. She wrote about the organization on her ABC blog, interviewed Girl Scouts on her show, and even donned a vintage Girl Scout uniform for the occasion.

"Girl Scouts taught me some of the basic and essential principles and values that I still hold dear today, like being truthful, helpful, and independent," she said in 2012.

Couric has demonstrated these values throughout her career as a journalist by bringing attention to important issues, including colon cancer and gun violence. She's also held top anchor positions at all of the three major television networks: ABC, NBC, and CBS.

Image via Girl Scouts of the USA.

Breaking into the news industry's boys' club took some time, but she never gave up. She started at the ABC News bureau in 1979 and eventually became the host of the CBS Evening News in 2006, making her the first solo woman anchor among the "big three" weekday nightly news broadcasts, according to Reuters.

Now, as a Television Hall of Famer and a New York Timesbestselling author, Couric continues to use her platform to show girls that it's possible to overcome the obstacles they face.

4. Susan Collins has set the second longest consecutive voting streak in the Senate.

Growing up in Caribou, Maine, now-Sen. Susan Collins had some great role models: Both her parents served as the mayors of her hometown. Not only that, but she was also a Girl Scout with some amazing troop leaders who inspired her to always persevere toward her goals. "[Girl Scouts] helps to build strong women," Collins told a young scout who interviewed her in 2014.

In 1994, when Collins ran for governor, she became the first woman to become a nominee for a major party in Maine. Then, in 1996, Collins was elected to the Senate, and she has kept her seat ever since.

[rebelmouse-image 19533992 dam="1" original_size="600x624" caption="Image via U.S. Senate Photographic Studio/Wikimedia Commons." expand=1]Image via U.S. Senate Photographic Studio/Wikimedia Commons.

Collins is now the most senior Republican woman in the Senate. She has spent her time focusing on causes including Alzheimer's research, diabetes research, and support for small businesses. In fact, Collins has had a say in every single one of the more than 6,600 decisions that the Senate has voted on since 1996 because she has never missed a vote. In 2015, she even broke her ankle running in heels to make sure she cast a vote.

Collins is also proud to be one of 73% of women senators who were once Girl Scouts. "That to me just proves that Girl Scouts learn leadership ability, have confidence in themselves, and learn to work together as a team," she said.

5. Dolores Huerta gave us the rallying cry we need to make the world a better place.

When civil rights icon Dolores Huerta steps up to a microphone, you'd never guess that she was once a shy child. However, in a 2009 interview, Huerta credited Girl Scouts for helping her come out of her shell and learn to speak in public.

"In Girl Scouts, I learned how to be strong, to believe in myself, and to be open to new ideas," Huerta wrote to young girls.

Image via Girl Scouts of the USA.

It's no wonder she ended up coining the rallying cry "Sí se puede" — Spanish for "Yes, we can." Her work as a community organizer began in the 1960s and became a blueprint for how many activists mobilize today.

Through her advocacy for women's rights, workers' rights, and immigrant rights, Huerta influenced labor laws that we still have today. She co-founded the United Farm Workers, a labor union for farmworkers in the United States, with Cesar Chavez.

Huerta is often hailed as an inspiration for activist movements and has received a number of major awards including the 2012 Presidential Medal of Freedom. She was a Girl Scout from the ages of 8 to 18. At the age of 83, she was still continuing her community organizing work as president of the Dolores Huerta foundation.

6. Susan Wojcicki has carved out much-needed space for women and girls in tech.

Susan Wojcicki was only 11 years old when she started her first business: She went door to door selling homemade "spice ropes" made with braided yarn.

Since then, Wojcicki has proved herself as a go-getter in the world of business. For example, you may have heard of a "little" company known as Google — which started with co-founders Larry Page and Sergey Brin in her garage in 1998. And as the company's first marketing manager, she became known as the most important person in advertising.

Image via Girl Scouts of the USA.

Wojcicki eventually became the CEO of YouTube, the second most popular website in the world — just behind its parent company, Google.

She uses her influential position to help other women and girls get into tech by collaborating with the Girl Scouts of the USA, an organization she was once a proud member of herself. She mentors Girl Scouts who are working to earn their cybersecurity badges, and she also leads Google's Made with Code, an initiative to inspire girls to get involved with tech activities like coding and 3D printing.

7. Queen Latifah is leaving her mark on every corner of the entertainment world.

Name a major award for entertainers, and Queen Latifah probably has a win or a nomination for it.

She first made her mark on the entertainment world as a rapper, releasing her first hip-hop album in 1989 at the age of 19 and kicking off her success as an MC. This is especially remarkable considering how much men have dominated the hip-hop scene. And now, she's also known for her work on television and in movies, including the 1990s hit sitcom "Living Single," the 1996 film "Set It Off,"and more recently, the massively successful 2017 film "Girls Trip."

Image via Girl Scouts of the USA.

Throughout her career, she has earned a Grammy Award, a Golden Globe Award, an Emmy Award, three Screen Actors Guild Awards, and an Academy Award nomination. But before she released that very first album, Queen Latifah was a Girl Scout and earning badges for her sash.

Today Latifah clearly appreciates Girl Scouts for helping start off on the right foot. She narrated this video to celebrate the Girl Scouts tradition of "Preparing girls for a lifetime of leadership."

These actresses, musicians, scientists, and politicians all have one thing in common.

Posted by Upworthy on Thursday, July 26, 2018

Perhaps the next time a woman in comedy makes you laugh or a piece of digital technology leaves you in awe, you'll think of the Girl Scouts.

Being a Girl Scout helped these women develop their leadership skills, confidence, and ambitious attitudes. In order to earn Girl Scout badges, they had to prove themselves capable of helping people. And they've certainly done so in their careers by inspiring countless other women to forge their own paths across a wide range of industries, including sports, science, philanthropy, and business.

What's more, they all uphold the Girl Scouts value of making the world a better place.

Keep their stories in mind the next time you see a Girl Scout — you might be looking at one of our future leaders.

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Maybelline New York Beauty & Beyond

When model Herieth Paul describes her stunning hometown of Dar es Salaam, Tanzania, it's almost as if she's describing a dreamland.

"It's literally the most beautiful place in the world," she says, with a huge smile. "It's so warm and the air is so crisp and it smells like — do you know the smell after it rains? … The sun rays just kiss my skin. And the ocean water is so clear; it's so blue."

But then again, so much of her life sounds like a dream. At the age of 22, she's an "It girl" who's in high demand in the fashion industry.


She travels the world for fashion shows and models for industry icons including Calvin Klein, Roberto Cavalli, and Tom Ford. She has also quickly earned comparisons to the likes of superstars Grace Jones and Naomi Campbell.  Her signature hairstyle, a short afro, helps her embrace her natural beauty, rather than feeling like she's pretending to be someone else.

And that's a powerful feeling, since Herieth never wants to forget about Tanzania and the people there who helped her become the person she is today.

Herieth Paul in New York City. Image via Upworthy.

"Is this a dream? I still can't believe it," she gushes, regarding her blossoming career.

In fact, when she turned 18, Herieth accomplished one of her biggest modeling goals.

"I've always wanted to be a Maybelline girl," she says. She even remembers writing "Maybelline" on a piece of paper and putting it on the wall of her very first New York apartment before she had any other artwork.

So she could hardly believe it when her modeling agency told her the good news: Maybelline had asked her to be their spokesmodel.

But now that she's in the spotlight, Herieth wants to use her success to help other girls reach their goals.

Growing up as a shy girl in East Africa, she never expected to grace the pages of the world's magazines, but she always knew that she'd want to help lift up her community in any way she could. That's because it's not only the gorgeous scenery that makes her love where she came from — it's also the people of Tanzania, who inspire her to give back.

For example, her mother helps run a Tanzanian orphanage, Sachia Society, where Herieth volunteered as a young girl. It was an activity that helped teach her the value of compassion.

"I've learned to respect others," she explains. "Just being able to say … you come from a different upbringing but, you know, we can still get along, can still be friends."

And it was this compassion that ultimately inspired her to give back to people who don't have opportunities like the ones she had.

After all, Herieth knows she wouldn't be where she is today without a little luck and other people's helping hands. At 14, her mom signed her up to audition for a Canadian acting and modeling agency, which Herieth hoped would help her become an actress like the kids she saw on the Disney Channel.

Because she was shy, soft-spoken, and not yet fluent in English, she stumbled through her audition. Fortunately, the agency still saw her potential and gave her a chance to model instead of act.

Before that, she says, "I never thought modeling was an option."

Image via Upworthy.

That's why, throughout her entire career, she has continued to support the Tanzanian children back at Sachia Society in order to hopefully open doors for them and expand their horizons through education. She sends money from each of her paychecks to help them pay for things like electricity, food, and books.

"The amount of joy it brings the girls and the boys at the orphanage — it's better than anything you can imagine," she says. "The feeling of being able to give back to my own people in my own country just makes me feel so happy."

In addition to her philanthropic work back in Tanzania, Herieth also shows up for kids in New York City.

She helps mentor girls with the Lower East Side Girls Club, an organization that offers young women free programs in leadership, entrepreneurship, arts and sciences, and more.

"There's so much to be said about being a support system," she says.

Herieth volunteering at Lower East Side Girls Club. Image via Upworthy.

She loves the chance to ask the girls how they're doing so they know that somebody cares, and she likes encouraging them to believe in themselves just as much as she believes in them.

After all, if she hadn't believed in herself, the shy girl from Tanzania wouldn't have become the role model she is today.

Herieth believes everyone deserves to celebrate their own unique beauty.

She glows from the inside out as she discusses what it takes to believe in yourself in spite of the obstacles in front of you.

Image via Upworthy.

"Every time I feel like I have low self-esteem, I try to think, you're here for a reason and you're meant to be here," she says. And that's exactly the message she wants to pass on.

Perhaps growing up in a place that seems like a dreamland helped her realize that children's beautiful dreams can become reality.  

"I see beauty everywhere," she says. "Every time I travel … I see beautiful people, but not because of how they look, but with their hearts and their beautiful minds. I feel like beauty is just the energy that you give out into the world."

For more on Herieth's work giving back to others, check out this video: