In America, Having A Blended Family Isn't A Big Deal. For This Woman In India, It's Huge.

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Traditional Indian wedding ads ask for "fair and wheatish complexions," and are one of the primary reasons that the skin-lightening industry is booming. I was pleasantly surprised to see this bridal jewelry ad showing a darker-skinned, previously married woman getting remarried, especially in a culture that values virginal and fair brides.

I hope this ad signifies the next wave of social progress for women in India.

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