Do You Like Drinking Beer? Here's A Video You'll Want To Pay Close Attention To.

Curated by

You guys, this is bad.

I've always liked to think of myself as a pretty environmentally conscious guy. Recycle, save the rain forests, all that good stuff. After all, we have only one planet — let's not put it to waste, etc, etc.

Then I saw this video. I knew clean water was important. But I had no idea just how important it is to so many of my most cherished American freedoms.

Transcript:
Show Transcript Hide Transcript

This is definitely a great campaign.

We think clean water is a very vital part of the brewing industry, so we want to make sure that we're doing everything we can to keep it clean.

I think it's important that we're actually doing something about preserving clean water. Anything that we can possibly manage to reduce our impact on this great planet in the Milky Way Galaxy.

The Brewers for Clean Water Campaign is a beautiful thing because it allows something so simple as a glass of beer to be a speaking point for the importance of water.

It's hard to argue that clean water is not important. It is one of the four major ingredients we use in our beer. So I would like to continue working with the Clean Water Act.

It's important that we as business owners look forward to ensure that the water sources that we currently have available to us stay in the condition that they're in and improve.

Clean water is important to New Belgium because 90% of beer is water so the reliable source of clean water is crucial to the quality of our product.

I think that it's important also to work with the NRDC to look at new ways to make some of the processes, you know, better.

We joined the Brewers for Clean Water because without clean water we can't make great beer. And great beer is our commitment.

Obviously brewers use an awful lot of water so it's been the focal point of [unknown] to pay close attention to how much water we use and so we're out doing as much as we can to not put that water back down in the sewage system.

Clean water is a symbol of a clean environment.

B double E double R U N. Beer Run! B double E double R U N. Beer Run!

There may be small errors in this transcript.

Next bit of Upworthiness:

Flash Video Embed

This video is not supported by your device. Continue browsing to find other stuff you'll love!

Hi there, internet friend. We need to talk. You're using a painfully old web browser, and frankly, it's getting a little weird. It's not safe, and we want the best for you. We think it's time to upgrade.

Download Google Chrome, and try it for a week. Don't think about it, just do it. You'll thank us later.