Part of what makes this an amazing place to work is how careful we are to deliver only the highest-quality content for you to share, not the fluff that usually gets passed around. We have a very cohesive and well-implemented vetting and fact-checking process at Upworthy. Editors look at content before it's curated for our site. Our trained fact-checking team investigates finalized content before we publish it for public consumption.
Yet somehow, ALL of us totally blew it on this one. We'd like to let you all know that we are collectively really really sorry. This was not our best show. You deserve better than that, and we really appreciate the fact that so many of you brought it to our attention.
To keep ourselves accountable, we will be creating a page devoted to our screwups (coming soon.) You will always see our latest major corrections there. Additionally, whenever we let something this egregious happen, you can be damn sure we'll try to give the correction as much attention as we gave the original piece of content. It'll go up on our wall with new information, and we will do our best to make sure nothing like this falls through all the cracks again.
Now here's a palate cleanser in the form of an explanation of the scientific method from a dude who actually understands science.