Calling all brands:
Look around: The world is full of wrongs.
Happily, there’s a right for every one of them, if you have the courage to jump in.
Right overcharged. Right underappreciated. Right bad food. Right bad pet food. Right environmentally unfriendly. (Let’s say it again: Right environmentally unfriendly.) Right the embarrassment of our teeth, feet, and hair. Right ugly design. Right ugly, period.
Right bland, boring, and blah everywhere.
Wrongs need right. Right needs brands. To pick a fight with the status quo. Knock heads with the broken. Make a difference, one believer at a time. There’s a wrong that’s ready to make right.
GOOD and Upworthy recently joined forces. Together we reach the most valuable audience: educated, affluent millennials who give a damn. These are engaged, conscious consumers who care about the brands they support and the media they read and watch.
The best brands know their audiences and are relentless in making things right for them. And they know that taking a stand — smartly and authentically — drives love, loyalty, and sales in powerful ways.
We’ve created an activation process as dynamic as the Right Wrong belief. A process that’s continuous and ongoing. One that leverages our combined strengths across a full spectrum, from idea generation to idea distribution and back again.
Please reach out to firstname.lastname@example.org to discuss advertising.
If you have an idea for a video or you produced a video you think is Upworthy contact us at email@example.com. If you have an idea for an Upworthy story read this and email firstname.lastname@example.org. For press inquires please email email@example.com.