Put simply, our business is powered by empathy. We create and publish stories that people really, really care about. We do it because we think all of us could use more of this kind of news. Even better, we’ve found that our stories change hearts and minds and, sometimes, even make a difference in the world. (If you’d like a copy of our new book, “How to Care,” let us know below.)
But we’ve built our brand on empathy for another important reason: because it works. Research shows that when it comes to motivating action, how people feel is more important than what they know. When content makes people feel positive, activated, and empowered, they are more likely to share it on social media.
“Upworthy is skillfully doing exactly what research shows creates viral and engaging content ... usually of the awe inspiring and meaningful kind.”—The Guardian
Turns out, a lot of people do. The ones we’re especially interested in are the millions who care about our stories every day. In fact, our audience is so engaged with our stories that they get shared 9x more than the industry average. It’s also why our videos are viewed by more than 300 million people every month.
That’s why you should care. The people who care so deeply about our stories can drive brand messages further — and with more authenticity — than practically any other group. We’ve partnered with top brands to create successful campaigns in virtually every category, including Facebook, Ford, TD Ameritrade, Starbucks, Airbnb, Unilever, and the Gates Foundation. In most cases, research shows significant shifts in the most important brand metrics.
We'd love to hear from you. We’ll show you the ways we partner with brands to create content that engages and delivers. Just fill out the form below, and we'll get in touch in 24 hours or less. And send us your address if you’d like a copy of “How to Care.” We look forward to hearing from you.
If you have an idea for a video or you produced a video you think is Upworthy contact us at firstname.lastname@example.org. If you have an idea for an Upworthy story read this and email email@example.com. For press inquires please email firstname.lastname@example.org.