The standard posture for publishers on the web is to remain neutral on the kind of partnerships you enter into on your site. As a media company that often calls out the advertising industry's worst practices, we didn't really think that'd work for us. So we decided to go our own way with something we're calling Upworthy Collaborations.
We work directly with brands and organizations on an issue or set of issues that matter to them and to our world. This will result, we hope, in an experience that feels as engaging and meaningful as anything else you'd find on Upworthy - except it will be clearly labeled with the brand or organization that paid for it.
Here’s what you’ll see from our work with partners:
Many of our partnerships feature a combination of Promoted Content and Sponsored Content (here, for example).
If you’d like to learn more about Upworthy Collaborations, please click here.