Lots of media companies have a mission. But Upworthy is on a mission to change what the world pays attention to.

We believe that stories about important issues can and should be great stories — stories for everyone, stories that connect us and sometimes even change the world.

Because we’re all part of the same story.

Our Story

The Internet was supposed to open doors to new ideas. But too often it’s the opposite.

The internet often narrows our world instead of broadening it. And fills it with a waterfall of empty stories that drown out the ones that matter most.

But sometimes a story opens a door to a new and better world. It might make you feel surprised, happy, inspired, motivated, even sad. But it's those stories that give us what we're missing. They connect us with each other. They are rocket fuel for empathy. They change our hearts, our minds and sometimes even, the world.

Upworthy tells those stories, and helps them break through. Stories that are worth your time - and that make the world a better place.


Eli Pariser, The Co-Founder of Upworthy

Eli Pariser

Peter Koechley, The Co-Founder of Upworthy

Peter Koechley

Amy O’Leary, Upworthy's Editorial Director

Amy O’Leary

Chief Story Officer & Editorial Director
Charlie Wilkie, VP Brand Partnerships.

Charlie Wilkie

VP Of Brand Partnerships
Jennifer Lindenauer, Is the VP of Marketing at Upworthy

Jennifer Lindenauer

VP of Marketing
Nicole Carrico, Upworthy's Editorial Director

Nicole Carrico

VP of Content Collaborations